Novaspect Now Represents Emerson’s Penberthy Brand of Products

Penberthy Now Represented by Novaspect


MCKINNEY, TEXAS (December 1, 2018) – Emerson has named Novaspect, Inc. as its representative in the Upper Midwest USA, including Northern Illinois, Northwest Indiana, Wisconsin, Upper Peninsula Michigan, Minnesota, North and South Dakota for additional products. In addition to the well-known Emerson brands that Novaspect currently represents, like Anderson Greenwood, Bettis, Crosby, Fisher, Keystone, KTM, Vanessa and Yarway steam valves, effective December 1, 2018, Novaspect will represent and support the Penberthy level instrumentation, flow indication, mixing products, and Yarway boiler trim products in the Upper Midwest USA.

Until today, across a wide range of industries, customers have been buying valves and valve services from many different providers which adds complexity and cost to their process. Now, industrial process operators, purchasers, and engineers in the Upper Midwest can call one number for all valves & valve service needs, which includes control valves, regulators, isolation valves, pressure and safety relief valves, valve actuation, steam traps and level instrumentation and flow indication products. Novaspect President Joe Simchak understands that building and operating reliable processes takes more than dependable equipment, it takes a team you can rely on:

“At Novaspect we believe in delivering trust with every interaction. Our customers face real challenges building, operating, and maintaining safe, reliable, and efficient processes. They need a qualified team they can depend on through all stages of their operations. We are evolving our business, adding collaborative people, quality equipment, and dependable services, with the aim of providing our customers in process industries with safer, more reliable, easy-to access products and services.” 

Novaspect’s relationship with Emerson as an Impact Partner balances local expertise with global leadership. Emerson is a world-class manufacturer of leading and innovative technical solutions. Novaspect offers the local, human-powered network of application expertise and resources.  Across North America, with fellow Impact Partners like Novaspect, or around the globe, Emerson strives to collaborate with customers to solve their toughest challenges.

For a full list brands that Novaspect represents click on the BRANDS tab.

About Novaspect
Since 1934, our core purpose is to improve our customers’​ performance through the innovative application of technology. We do this by engineering, selling and servicing industrial process controls, valves, and automated control systems as an Impact Partner of Emerson. We do this by working closely with our customers on process automation improvements which have a direct impact on improving the operating efficiencies of their plant or process operations.

About the Impact Partner Network
Across North America, Emerson strategically partners with local companies to assist with delivery, ensure quality, and maximize lifetime value of assets while in use. These twenty-one strategically selected local representatives, called Impact Partners, offer the tools, services, subject matter experts, local expertise, and technologies within and beyond Emerson’s portfolio to serve area needs.

About Emerson
Emerson (NYSE: EMR), headquartered in St. Louis, Missouri (USA), is a global technology and engineering company providing innovative solutions for customers in industrial, commercial, and residential markets. Our Emerson Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production, protect personnel and the environment while optimizing their energy and operating costs. Our Emerson Commercial and Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency, and create sustainable infrastructure. For more information visit